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Our Story

Co-founded by a small team in 2023, New York-based DEENIE welcomes you to explore your sense of style and get inspired to create your own distinctive look, from clothing to accessories.

DEENIE (pronounced "dee-nie") takes its name from the Japanese word '丁寧' (pronounced "tei-nei") meaning “politeness.” In Japanese culture, ‘teinei’ is a way of life where respect, courtesy, and dedication to details are highly valued.

At DEENIE, we offer fashion items carefully selected by our team from across the globe— for style diversity, each piece from our shop has its unique expression that awakens the magic in your fashion game.

The DEENIE team embraces cultures and arts in all aspects. We are always on the hunt for clothing and accessories in an array of styles— timeless and classic, masculine or feminine, structure or fluidity, retro or modern, etc. to elevate your daily ensemble.

Thank you for choosing DEENIE as your go-to destination for all things fashion. We hope you have a pleasant experience shopping with us.